Santam Halloween Integrated Campaign

Short-term insurance company, Santam, hate it when their clients get a big fright, so we created this tactical, integrated campaign to warn people about the scary bits in the most chilling movies flighting on Halloween.

People could be alerted to the scary bits through this press ad, via sms, or by following our live fright-by-fright Twitter feed whilst watching the movies. So that they would know when to look away.

Art Director: Karin Barry-McCormack

Copywriter: Paige Nick

Agency: KingJames

Client: Santam

Social Media Creative Director and all-round guru: Dan Pinch